Businesses sometimes contribute a portion of sales to a charity or nonprofit to boost sales and to enhance community relations.
The recipient should be a logical connection for the business. For example, a veterinarian donating money or goods to an animal rescue shelter is a natural link up. And the cause should be something for which the biz owner, or in my case, the author has a genuine soft spot.
How can you tie in your book with a cause? Here’s a promo I’ve got going this month. I’m getting lots of “likes” on FB. We’ll see how sales go….
Ken’s War – When teen rebellion & culture shock collide.
“Ken’s War is vibrant with authority … Fowler’s elegantly written novel risks exploring the full range of teenage behavior and emotion.” Nancy Springer, award-winning author of YA books.