Carolyn Howard-Johnson, instructor for nearly a decade at the renowned UCLA Extension Writers’ Program and author of the award-winning series of How To Do It Frugally books, shares tips straight out of her book, The Frugal Book Promoter (www.budurl.com/FrugalBkPromo) :
- Send a chatty note about your book or its review to the people in the groups or forums you frequent.
- Do the same with all the people on your personal e-mail contact list.
- How about your list of media contacts–especially the ones who edit blogs and Web sites. They are always in need of material.
- Write up a release and place it on a news disseminator like PRWeb.com or PRLeap.com. You’ll find a list of these disseminators on my site at www.howtodoitfrugally.com. Click on the Resources for Writers page and scroll down. Take your time learning to do this. It will be well worth it. For more, step by step information on writing and disseminating media releases go to your e-copy or hardcopy of The Frugal Book Promoter: How to Do What Your Publisher Won’t.
- Do you put out a newsletter or e-zine? You probably should! Tell your subscribers about this success.
- Put a link to your book and its reviews up on your Web site. This makes you look credible to your readers.
- Of course, you’ll want to tweet and blog about it.
- You can even include the news and a link in your Christmas letter!
Also check out the Resources for Writers pages at www.howtodoitfrugally.com.
Carolyn adds, “There’s tons of good information on getting reviews and hundreds of other promotion ideas in my The Frugal Book Promoter: How to Do What Your Publisher Won’t.”
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