Attention Authors: Promo Idea

Businesses sometimes contribute a portion of sales to a charity or nonprofit to boost sales and to enhance community relations.

The recipient should be a logical connection for the business. For example, a veterinarian donating money or goods to an animal rescue shelter is a natural link up. And the cause should be something for which the biz owner, or in my case, the author has a genuine soft spot.

How can you tie in your book with a cause? Here’s a promo I’ve got going this month. I’m getting lots of “likes” on FB. We’ll see how sales go….

 

ken's war community courier

Ken’s WarWhen teen rebellion & culture shock collide.

Visit https://www.facebook.com/kenswar.

https://www.youtube.com/watch?v=SQjZBjqFNzs&feature=youtu.be

 ken's war cover

Ken’s War is vibrant with authority … Fowler’s elegantly written novel risks exploring the full range of teenage behavior and emotion.” Nancy Springer, award-winning author of YA books.

Get Paid to Travel

bali-570655_640Who wouldn’t want to travel the globe and get paid for it?

Before booking a flight to Bali, get grounded in the basics of travel writing press trips.

 

  1. The Rule of Hype: Teasers such as “Get paid to travel the world!” are usually ad copy written for companies selling courses and books. While it’s true that travel writers do go on paid press trips, known as junkets or “fam” (familiarization) trips, the road toward being wined and dined in luxury hotels is paved with contacts and publication credits.

 

  1. Develop Contacts: freelancetravelwriter.com reveals the secret to receiving invitations to junkets — get your name on the press lists of national and regional tourist boards, airlines, tour operators, hotels and other organizations that regularly host trips for journalists.

 

  1. Join: Become a member one or more travel writers associations which receive calls for writers and hold conferences jointly with travel industry representatives. Every association I looked into requires applicants to have had a minimum number of travel articles (or photos or books) published in widely read media within a given timeframe. For details visit International Food, Wine and Travel Writers Organization ifwtwa.org, the Midwest Travel Writers Association www.mtwa.org, the Society of American Travel Writers www.satw.org, the Travel Journalists Guild www.tjgonline.com, the Australian Society of Travel Writers www.astw.org.au/login.php, or the Travel Media Association of Canada www.travelmedia.ca.

 

  1. Unglamorous Truths: Louisa Peat O’Neil, author of several Travel Writing books, contends that many travel writers hold other regular jobs and use vacations days for junkets. And not every trip is glamorous, as Jeremy Ferguson attests in his article that included the line “It’s a simple restaurant that serves dishes that usually surf on a tidal wave of grease.” (savvytraveler.org/show/features/2000/20000506/china.shtml).

 

  1. Ethics in Question: In “All Expenses Paid: Exploring the Ethical Swamp of Travel Writing” washingtonmonthly.com/features/1999/9907.austin.expenses.html, Elizabeth Austin writes, “It’s true that the writers of most junket-based pieces generally sing the praises of their hosts’ accommodations… the greatest hazard of the press junket isn’t the implicit quid pro quo. It’s the controlled and sanitized travel experience it presents to the writers, with everything as perfectly planned and tidily gift-wrapped as those nightly presents left on our pillows. During our trip…we got the complete visiting rock star experience.” The likes of which Average Traveler won’t experience.

 

  1. Objectivity is Key: Tim Ryan (com/2001/06/24/features/story1.html) tells about the time Paul Theroux (www.paultheroux.com/) joined several travel junketeers for dinner at a luxury hotel. “In a pleasant tone that carried a knife-to-the-heart message, Theroux posed a question: ‘How can you possibly write something objective about a place when you’re essentially being paid to visit? I know I couldn’t.’ The room fell silent as most of the writers lowered their heads.” Writers who occasionally break away from the group can gather un-choreographed impressions and information.

 

  1. Integrity Intact: Disclosing that a trip was sponsored can put the article in perspective. Jeff Shelley writes, “I flew out to ‘the Flathead’ thanks to an invite from the Whitefish Convention & Visitors Bureau…Don’t tell anyone, but I don’t need a ‘fam’ trip to be sold on the Flathead Valley.” Writing about firsthand experiences and appealing to the five senses, rather than parroting adjective-laden brochure hyperbole, demonstrate integrity, too.

 

  1. Readers Trust Writers: Tourist attractions can get publicity with advertising campaigns, but at a high price. Austin explains that “a single full-page ad in ‘Condé Nast Traveler’ (concierge.com/cntraveler/) reportedly costs a whopping $50,000. And an ad lacks the credibility of a seasoned travel writer swooning over a resort’s breathtaking setting and lavish amenities.” Tourist attractions realize value for the dollar when they invest a fraction of that amount per writer per day. According to Jeremy Ferguson, “Travel agents don’t like to use their customers as guinea pigs. If an area of China, for instance, claims to be ready for tourists, the agents want to see it for themselves.” Writers participate in these PR junkets.

 

  1. Travel Writers’ Resources: Order the e-book “Guide to Become a Travel Writer” at FabJob.com. Click on http://www.thetravelwriterslife.com/abswriteclass

If you’ve already had travel articles published, getting invited on a paid press trip could be your next goal. If you’ve dabbled in travel writing, you can follow L. Peat O’Neil’s recommendation. “No one starts at the top. Find your own level, work in it, then work up out of it.”

As you’re jetting to Bali, you’ll agree that travel writing is the best job in the world.

By the author of Ken’s WarWhen teen rebellion & culture shock collide.

Visit https://www.facebook.com/kenswar.

https://www.youtube.com/watch?v=SQjZBjqFNzs&feature=youtu.be

 ken's war cover

Ken’s War is vibrant with authority … Fowler’s elegantly written novel risks exploring the full range of teenage behavior and emotion.” Nancy Springer, award-winning author of YA books.

 

 

 

 

 

Tell Me a Story – Free online class

From Demi Smith about free online picture book class for authors. (sign up http://yotbpress.com/kidspired/)

“Tell me a story…”

That beautiful child looks up into your eyes and snuggles close, ready for a journey only you can lead. Wouldn’t it be amazing if you could pull out your own picture book from the shelf… point to its glossy cover, read the title, and say, “This is the book I wrote for you.
For the last three years I’ve had the joy and privilege to work with hundreds of authors in my live Year of the Book classes. Now I’m thrilled to announce I’ve taken the best of the best of the best of what we’ve learned and turned it into a course you can access online, regardless where you live.

I’d love to help you get started right away with a free class that will help you write and publish your children’s picture book. We’ll go through all the steps you need to get from conception to labor and delivery of your bouncing baby book.

Can you imagine how thrilling it will be to share your professionally printed and bound story with your loved ones?

I’ve seen the joy—over and over through my students’ and clients’ eyes—and experienced it personally through the birth of my own two children’s picture books: Write Away! and Roger, Roger. It’s like disbelief combined with intense personal satisfaction. And it’s waiting for you just a short way up the path.

Or maybe your dream is bigger. Perhaps you’d like to see your work available for sale in stores and online. It’s all within your reach and I can show you how. I help people achieve this dream every day and I’d love for you to be next.

Online seating is limited to just 50 attendees, so reserve your space today. (sign up http://yotbpress.com/kidspired/)

Visit Demi at https://www.facebook.com/demistevensbooks?fref=ts

***

Article shared by the author of Ken’s WarWhen teen rebellion & culture shock collide.

Visit https://www.facebook.com/kenswar.

https://www.youtube.com/watch?v=SQjZBjqFNzs&feature=youtu.be

 ken's war cover

Ken’s War is vibrant with authority … Fowler’s elegantly written novel risks exploring the full range of teenage behavior and emotion.” Nancy Springer, award- winning author of YA books.

 

 

 

Boring to Read, Potentially Embarrassing If You Don’t

Beth Fowler headshot

 

 

Publishing Business Terms

ADVANCE: $ pub pays author for book under contract, i.e. ½ paid at signing, ½ at delivery of final ms. Author doesn’t receive more $ until proceeds ($ales) exceed amount of advance.

BACKLIST: books from previous seasons still in print.

COMMISSION: advance payment from publisher to author asked (commissioned) to write something

COPYRIGHT: designates ownership of work. Most pubs © in author’s name, so when work goes out of print rights revert to author who may resell ms to another publisher.

COVER LETTER: accompanies solicited ms sent to agent or publisher.

FLAT FEE: “work-for-hire.” Lump sum for work. No royalties.

FRONTLIST: books published in current season and in publisher’s current catalogue.

INSTITUTIONAL SALES: books sold to schools/libraries, roughly 25% of kids lit is bought by libraries.

MASS MARKET: “rack-sized”, paperbacks smaller than trade paperbacks, usually different cover than hardcover edition, and cheaper.

MASS MARKET PUBLISHERS: companies that produce large quantities of paperbacks inexpensively, titles follow trends that fit markets – tie-ins with movies, TV characters and toys. Sell high volume in short time.

NET PRICE: “wholesale price”, $ pub receives from each book sale after discounts given to bookstores/buyers. Some pubs base author’s royalty on net price.

PROPOSAL: document author sends to agent/pub describing proposed book, length, audience, table of contents, chapt outline, first 3 chapts, competing titles, ways to market book, author’s credentials.

QUERY LETTER: letter author writes seeking permission to send ms to agent/pub.

RETAIL PRICE: cover price on book. Most big pubs pay royalties based on cover price.

ROYALTIES: 3-15% of proceeds from the sale of each copy of book.

SASE: self-addressed stamped envelope

SELF PUBLISH: Author pays for publication. Companies offer different levels of service. Authors must do a lot of marketing themselves.

SUBSIDIARY RIGHTS: pub/agent sells book to foreign pubs, mags, movie studios. If pub sells rights, $ split with author (usually 50/50). If agent sells rights, author keeps proceeds minus agent’s commission.

SUBSIDY PUBLISHER: “vanity publisher”, pubs that charge authors $$$$$ to publish ms. Avoid.

TRADE PAPERBACK: bound with heavy paper, usually same size and cover art as hardback, cheaper.

TRIM SIZE: outer dimensions of book.

UNSOLICITED MANUSCRIPTS: ms sent to pubs who didn’t request them. Often rejected, languish in “slush pile”.

 

***

Article by Beth Fowler, author of the beloved coming-of-age novel “Ken’s War.”

Visit https://www.facebook.com/kenswar.

https://www.youtube.com/watch?v=SQjZBjqFNzs&feature=youtu.be

 ken's war coverWhen teen rebellion & culture shock collide. Shop here: Ken’s War

Ken’s War is vibrant with authority … Fowler’s elegantly written novel risks exploring the full range of teenage behavior and emotion.” Nancy Springer, award- winning author of YA books.

 

 

 

Advice Writers Can Bank On

Beth Fowler headshot Beginning writers know that they’ll get bylines without bucks from time to time, free copies of magazines in which their works appear, and a few dollars here and there. No pay and low pay are typical during the apprenticeship phase of writing.

Following the advice of paid writers representing nearly 200 years’ experience can advance your career and compensation to the next phase.

Q: What separates paid, published writers from wanna-bes?

A: Discipline, persistence, hard work and the ability to “get back up on the horse” were common responses from the interviewed writers. Francesca Kelly, Tales from a Small Planet editor (www.talesmag.com), says, “You don’t have to have brilliant talent to be published, but you DO have to have incredible persistence.”

Lucy Clark, prolific medical romance writer for Harlequin Mills & Boon (http://www.eharlequin.com.au), is the personification of persistence. “I received the contract for my first book the same day I found out I was pregnant with my daughter. Life happens! It’s hectic. It’s busy, but if we don’t make time for the things that are important to us, we might have regrets later on. I now have two adorable children who commandeer most of my time. I don’t have time for writers’ block. I don’t have time to waste. My stories have to be planned, the research done, so when I sit down, I can build up word count. There’s no such thing as writer’s block – just lack of planning.”

Q.What rumor about the business of writing turned out to be false?

A. Arlene Uslander, editor of The Simple Touch of Fate (www.uslander.net) which has one of my stories in it, discovered three falsehoods on the road to publication. “Once you have a book published, it’s easier to have the next book published and that when you send out a manuscript, no news is good news. And that having an agent accept your work means you’re going to get published.” Not true. Not true. Not true.

Karen Rose Smith (www.karenrosesmith.com) is a fulltime author with about 40 books to her credit. She sold her first book in 1991. “I thought after I sold the first few books, life would become easier! That’s not necessarily true.  After ten books, I remember being stalled and not selling for about ten months.”

Francesca believed that editors were unapproachable. “They’re usually really nice people who are just overworked.” She should know. She’s an approachable and no doubt overworked editor.

Q. What advice do you wish you’d received (or heeded) sooner?

A. Karen Rose Smith learned to “Write to the market. Study the line you want to write for.”

Studying the magazine she wanted to write for had a lot to do with an editor accepting one of Francesca’s articles. Being published in Redbook was a “sudden breakthrough” for her.

“It’s not enough that you have something to say,” is freelance editor and author Karen Schmitt’s advice. “You have to make yourself understood – connect.”

“Rejection isn’t personal,” counsels Megan Hart, an author whose been paid to write for decades. “They’re not rejecting you, they’re rejecting the work.”

“ ‘To be a successful writer, you must write every day,’ ” recalls editor, Dan Case. “I heard this a lot, but really didn’t believe it. When I read Stephen King’s book, On Writing, and he said ‘write everyday,’ I believed it. (Hey, if the King of all writers says it, it must be true.)”

Q. What would you tell a beginner about writing for pay?

A. Writers’ answers ranged from “Don’t write for pay. Write because you love it,” to “Don’t write for FREE!”

Lynn Wasnak, a freelance writer for 25 years, explains that fulltime freelancers urge beginners not to write for free or too cheaply because it allows editors to lower the going rate. Go to https://www.writersmarket.com/assets/pdf/How_Much_Should_I_Charge.pdf.

As for me, I do the writing because I love it. I donate some works to organizations where I volunteer. Otherwise, I sell my work for dollars.

   ***

Article by Beth Fowler, author of the beloved coming-of-age novel “Ken’s War.”

Visit https://www.facebook.com/kenswar.

https://www.youtube.com/watch?v=SQjZBjqFNzs&feature=youtu.be

 ken's war coverWhen teen rebellion & culture shock collide. Shop here: Ken’s War

Ken’s War is vibrant with authority … Fowler’s elegantly written novel risks exploring the full range of teenage behavior and emotion.” Nancy Springer, award- winning author of YA books.

 

 

 

ABC’s for Success in any Career (even writing)

Beth Fowler headshot           ABC’s for Writers (and anybody else who works)

 

 

 

 

Aim for decisiveness

Brainstorm frequently

Change for the better

Delegate the task

Educate yourself

Forget “I can’t.”

Generate enthusiasm

Honor commitments

Invent opportunities

Jettison outmoded thinking

Know your customers

Lighten up!

Make new connections

Negotiate sincerely

Optimize quality

Practice unquestionable integrity

Quit unfit habits

Remember goals

Share the bounty

Think entrepreneurially

Understand your mission

Value openness

Win graciously

X-out negativity

Yield to the future

Zap waste

 

 

***

Article by Beth Fowler, author of the beloved coming-of-age novel “Ken’s War.”

Visit https://www.facebook.com/kenswar.

https://www.youtube.com/watch?v=SQjZBjqFNzs&feature=youtu.be

 ken's war coverWhen teen rebellion & culture shock collide. Shop here: Ken’s War

Ken’s War is vibrant with authority … Fowler’s elegantly written novel risks exploring the full range of teenage behavior and emotion.” Nancy Springer, award- winning author of YA books.

 

 

 

Use My Winning Query as a Model to Pitch Your Article

Beth Fowler headshotSo, you’re ready to pitch your article idea to an editor.

Read each publication’s submission guidelines VERY CAREFULLY, then write a well-researched query letter.

Below is my query that led to a sale. You may use it as a model for your winning query letters.

Dear Jean Ann Duckworth:

I benefit from reading Simple Joy and was especially happy to see an article by my on-line friend Rekha. I believe that an article about breathing would support Simple Joy’s purpose.

We all breathe, but do we breathe properly?

Once we’re aware of our breathing patterns, we can improve them instantly. Women who breathe properly report that they feel “calm, poised, energized, a general well-being, centered, alert, relaxed, open” and similar positive sensations.

Does that sound like a miracle? Because God is in every breath, the benefits of proper breathing are miraculous.

I’d like to share what I’ve learned about breathing with Simple Joy readers. This proposed 1500- to 2000-word feature article (one time rights) will:

 

  • Explain physical and emotional hindrances to proper breathing
  • Guide readers through a breath awareness questionnaire
  • Review the breath’s path through the body
  • Include several easy, effective breathing exercises
  • List hobbies and sports that improve one’s breathing as a side benefit
  • Provide surprising facts and additional resources

 

Earning an instructor’s diploma to teach Qi Gong (or Chi Kung, it’s Chinese for “skill with breath”), speaking to women’s groups on “Better Breathing Means Better Living,” my research on the topic and my firsthand experience in improving my breathing give me the background I need to write credibly and convincingly.

Magazines that have published my works dealing with improving the quality of one’s life include, but aren’t limited to Daily Meditations, Evolving Woman, The Phoenix, New Vegetarian and Natural Health (Australia), Woman at Work (Malaysia), and Her Business (New Zealand).

I can write the article for the general interest issues or slant it as a December (holidays) stress buster.

Sincerely,

Beth Fowler

Blog readers, you’re welcome to use my query as a template or springboard for your unique query. All the best!

***

Article by Beth Fowler, author of the beloved coming-of-age novel “Ken’s War.”

Visit https://www.facebook.com/kenswar.

https://www.youtube.com/watch?v=SQjZBjqFNzs&feature=youtu.be

 ken's war coverWhen teen rebellion & culture shock collide. Shop here: Ken’s War

Ken’s War is vibrant with authority … Fowler’s elegantly written novel risks exploring the full range of teenage behavior and emotion.” Nancy Springer, award- winning author of YA books.